Go-To-Market Launch
Product Launch: Conversational SMS (Attentive Concierge) My team led an integrated campaign to bring Attentive’s second product to market and drive awareness…
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Voice of Customer
At each company I’ve joined, I’ve built programs and teams on the foundation of customer insights, supporting a laser focus on ICP…
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Content Creation
Bylined Articles – Sidecar Discover Blog Collection of blog posts I authored on the content marketing team at Sidecar. The articles share…
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Lifecycle Marketing: User Onboarding, Education, Retention
User Activation and Retention I lead multi-channel marketing strategy for customer lifecycle, onboarding, growth, and retention programs. Campaigns I create focus on…
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Kristin Maranki 