Kristin is a marketing leader with a keen eye for stories that connect people and brands.
She currently leads the CRM and lifecycle marketing function at Sidecar, a marketing technology company, where she focuses on developing strategies to enhance customer experience and foster loyalty across the customer journey. Helping brands engage their customers, facilitating cross-functional collaboration, and leading teams to develop relevant, contextual campaigns are her specialties.
Previously, Kristin led the marketing function at McBee, a healthcare management consulting firm, where she established a thought leadership program and successfully guided a team through a rebrand to achieve a new voice, visual identity, and content strategy.
Kristin’s marketing experience is rooted in a love of the written word. She has covered topics in technology, retail marketing, healthcare, and sustainability.
Do you want to get closer to your customers?