Generating customer stories and enabling sales teams on key messaging, use cases, and proof points is core to my approach.

Built with Frontify Customer Showcase

A top ask from prospects, customers, sales, and customer success teams was to see examples of what customers create with Frontify. I concepted a fresh, visual format for customer proof: Built With Frontify.

This microsite showcases beautiful, functional brand portals, digital asset management instances, and templates of some of the world’s top brands, including Uber, Grubhub, Nestle, and TikTok. This format captures the value of Frontify’s products, helps prospects visualize the possibilities, and inspires other customers.

Featured on Creative Boom.

Customer Proof Library

I increased volume of customer proof and refined the focus of production to ICP verticals, triggers, and use cases at Frontify.

• Created meaningful proof points and statistics that show value, including efficiency and cost savings metrics
• Revised a large library of brand stories into digestible case studies with clear challenge, solution, results format
• Expanded forms of customer validation to include reviews, quotes, and visual examples
• Enabled sales and CS teams on key messaging, use cases, and proof points

Case Study: Work N Gear

Work ‘N Gear is one of the largest U.S. retailers specializing in workwear and healthcare apparel. When the marketing team found Sidecar’s solution—pairing machine learning technology with strategic account management—it took the guesswork out of Google Shopping. I got to tell this team’s success story, and it served as a key piece of customer validation for Sidecar.