Product Launch: Conversational SMS (Attentive Concierge)

My team led an integrated campaign to bring Attentive’s second product to market and drive awareness and pipeline. Core deliverables included a launch event, featuring a top customer, and an account-based nurture stream to generate interest, handraisers, and opportunities with target accounts.

We leveraged web, digital, email, and social channels to amplify the launch, and enabled our partners in sales and customer strategy to have effective discussions with prospects and customers.

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Results:

1000+ event registrants, exceeding goal by 3X

High penetration with target accounts

$5M in pipeline generated in FY

Product Launch: Sidecar for Google Paid Search

As part of a cross-functional team, I executed a campaign to drive awareness and demand in the e-commerce retail space for Sidecar’s new Google Paid Search solution.

A webinar to introduce the product to the market was central to the campaign. The webinar hosted nearly 200 attendees, generated qualified leads for the sales/customer strategy teams, and influenced 62% of closed/won opportunities.

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Results:

62% closed/won opportunities influenced by marketing