Field Event Series

I produced Frontify’s first proprietary roundtable event series in US and EMEA markets to achieve the following objectives:

• Provide thought leadership on AI’s evolving role in brand
• Accelerate pipeline
• Build brand awareness and engagement with customers, prospects, and partners

Our CEO hosted fireside chats with experts from Microsoft, Nvidia, and Addition to cover how innovative marketing and brand leaders incorporate AI into their workflows. Accounts in attendance included Kenvue, J&J, Chubb, Budweiser, Morgan Stanley, Bank of America, and more.

Results:

$3M in existing business and $250K in new business pipeline per event

Increased brand awareness and word of mouth in top local markets, including NYC and Zurich

Faster time to close for new business and renewal/upsell in strategic accounts

2 reference calls secured between customers and open opportunities

This event series was a cross-functional collaboration across executive leadership, regional marketers, product & customer marketing, and sales/CS/partnership teams.

Other Events

Advisory Boards

I developed the customer advisory board program to engage top 10 strategic accounts in product innovation and decision-making.

Roadshows

I planned proprietary half-day field marketing events with the brightest minds in brand, packed with thought leadership and actionable takeaways covering:

• Latest product updates and innovations
• Customer spotlights
• Best practices for getting the most from the platform