At each company I’ve joined, I’ve built programs and teams on the foundation of customer insights, supporting a laser focus on ICP and delivering value to the target customer profile.

To measure customer sentiment, understand pain points, and identify top value propositions, I establish a VOC program. My customer feedback programs inform product development priorities, sharpen messaging, provide commercial teams actionable insights, and improve customer experience.

In addition to the internal benefits, I’ve translated high customer satisfaction into brand-building externally. The validation and proof points have earned press and analyst recognition, top rankings on G2, and increased trust in each company’s solutions.

Results:

Attentive ranked #6 on G2 Best Software Awards

Frontify earned Forrester recognition and ranked in Top 50 on G2’s Best Software Awards

80% increase in positive customer reviews within 3 months of campaign kickoff

Ongoing process improvements to onboarding and proof of concept phases of customer journey

Stronger understanding of customer needs to inform new product development

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