I led the research and production of Sidecar’s Google Shopping Benchmarks Report, an annual industry resource for digital marketers in the retail space that garnered 1100+ downloads.

Google Shopping has become an e-commerce essential for retailers looking to get the most from their online businesses, and ways to optimize the channel evolve constantly. This resource helped retailers compare their performance within their vertical, and discover new strategies to stay competitive.

Working with an analyst, I gleaned insights from the Google Ads data of U.S. retailer websites to reveal performance trends across this channel.

To promote the report, my team invited retailers to attend an event offering an exclusive preview of the report findings and early access to the full report.

Results:

Media pickups from eMarketer, Total Retail, and other retail publications

400+ downloads within one week of launch

4x increase in customer engagement from previous year’s report launch

This slideshow requires JavaScript.

See report highlights in this Sidecar Discover article.