Bylined Articles – Sidecar Discover Blog

Collection of blog posts I authored on the content marketing team at Sidecar. The articles share insights and guidance on digital marketing strategies for online retailers.

Educational Content

Welcome Series

Weekly cadence of emails designed to deliver a premium experience at the start of the Sidecar customer onboarding. The series includes education about the performance marketing space in digital retail and Sidecar’s technology + team model, and provides venues for feedback.

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Google Shopping Boot Camp

Partner webinar series created with Google. Tailored for retailers who are new to advertising on the Google Shopping ad channel. Promoted in a persona-specific drip campaign.

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Check out the webinar series.

Video: Mobile’s New Role in the Evolving Consumer Journey

Video highlighting a cross-device conversion trend found in 2018 Google Shopping Benchmarks Report. I partnered with our creative director to produce this a series of highlight videos recapping key report findings.

Sidecar Insider Newsletter

Monthly newsletter editions featuring new product announcements, webinars and events, as well as the latest content releases.

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Holiday Prep

Comprehensive resources that prepare retailers to succeed on Google Ads during the holiday season. Together with one of our top performance marketing experts, I hosted a webinar to talk strategies and action items for retailers throughout the holiday stretch.

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