User Activation and Retention

I lead multi-channel marketing strategy for customer lifecycle, onboarding, growth, and retention programs. Campaigns I create focus on driving product/feature adoption, customer growth, and overall engagement.

Below is a nurture stream I developed, using a cadence of email and in-product messaging, to drive product adoption with new users, and re-engage inactive users. The messaging sequence includes a first-time user experience for a new app, Sidecar Connect.

Results:

45% conversion rate: pending to active users

Increased session length and feature usage post-campaign

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Sidecar Help Center

To scale experience and support across a growing customer base, I led and collaborated with team members across marketing, customer strategy, product, and engineering to create and launch the company’s first customer destination for self-serve education and help topics specific to digital advertisers in the retail space.