Google Shopping has become an e-commerce essential for retailers looking to get the most from their online businesses.

The ad format’s swift expansion raises new questions about how to stand apart from competitors and find success in the channel.

I led a team of analysts and writers who compiled Google AdWords data from a sample of 300-plus U.S. retailer websites to find answers and reveal the definitive state of Google Shopping today. This is Sidecar’s 2018 Google Shopping Benchmarks Report, a seminal industry resource for digital marketers in retail.

To promote the report, my team invited retailers to attend a webinar offering an exclusive preview of the report findings and early access to the full report.

Results:

400+ downloads within one week of launch

4x increase in customer engagement from previous year’s report launch

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See report highlights in this Sidecar Discover article.