Objective

Modernize the digital presence of a healthcare consulting company as part of a larger rebranding to do the following:

  • Better reflect the brand and service offerings
  • Demonstrate thought leadership by informing and engaging the target audience with relevant content
  • Drive leads to the business development team
  • Be a resource for current and prospective clients

Approach

  • In the content update, we established a voice that is direct, succinct, yet approachable in tone.
  • McBee’s visual identity was modernized with a new logo and imagery that reinforced the company’s health care industry focus.
  • To build credibility, my team produced a series of case studies and created a resource center featuring insight videos, educational webinars, white papers, and infographics.
  • For interactivity and lead capture, multiple calls to action were placed on the site (ask questions, request a speaker, subscribe to email list).

Results

  • Traffic to the site tripled since redesign.
  • A 300% increase in the quality form submissions in under one month of new site launch. Submissions included leads, direct requests for consultations, and a service partnership offer from a national health care association.

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