Objective

Modernize the digital presence of a healthcare consulting company as part of a larger rebranding to do the following:

  • Better reflect the brand and service offerings
  • Demonstrate thought leadership by informing and engaging the target audience with relevant content
  • Drive leads to the business development team
  • Be a resource for current and prospective clients

Approach

  • In the content update, we established a voice that is direct, succinct, yet approachable in tone.
  • McBee’s visual identity was modernized with a new logo and imagery that reinforced the company’s health care industry focus.
  • To build credibility, my team produced a series of case studies and created a resource center featuring insight videos, educational webinars, white papers, and infographics.
  • For interactivity and lead capture, multiple calls to action were placed on the site (ask questions, request a speaker, subscribe to email list).

Results

  • Traffic to the site tripled since redesign. See the site here: mcbeeassociates.com.
  • A 300% increase in the quality form submissions in under one month of new site launch. Submissions included leads, direct requests for consultations, and a service partnership offer from a national health care association.
New home page

New home page above fold

Slider Image Tags
Episode management tag line

Bundled payment tag line

Case management tag

 

Case studies

Case studies

Case study

Case study

Company page

 

Careers page

Careers page

Approach page

Approach page