View of old home page

Objective

Modernize an outdated digital presence of a health care consulting company as part of a larger rebranding to do the following:

  • Better reflect the brand and service offerings
  • Demonstrate thought leadership by informing and engaging the target audience with relevant content
  • Drive leads to the business development team
  • Be a resource for current and prospective clients

Approach

  • In the content update, we established a voice that is direct, succinct, yet approachable in tone.
  • McBee’s visual identity was modernized with a new logo and imagery that reinforced the company’s health care industry focus.
  • To humanize key people in the company, we created an insight video series as well as leadership profiles and photos. See Asked & Answered for videos.
  • To prove expertise and build credibility, we wrote a series of case studies and created a resource center featuring insight videos, educational webinars, white papers, and infographics.
  • For interactivity and lead capture, we placed multiple calls to action on the site (ask questions, request a speaker, subscribe to email list).

Results

  • Traffic to the site tripled since redesign. See the site here: mcbeeassociates.com.
  • A 300% increase in the quality form submissions in under one month of new site launch. Submissions included leads, direct requests for consultations, and a service partnership offer from a national health care association.
New home page

New home page above fold

Slider Image Tags
Episode management tag line

Service tag line

Service tag line

Bundled payment tag line

Case management tag

Asked & Answered video series

Asked & Answered video series

Case studies

Case studies

Case study

Case study

Company page

Company page

Resources page, including insight videos, white paper downloads, and webinars

Resources page, including insight videos, white paper downloads, and webinars

White paper landing page

White paper landing page

Careers page

Careers page

Approach page

Approach page

Company history timeline

Company history timeline