Objective

To better connect with health care providers and potential employees, McBee needed to give a face and a voice to consultants, leaders, and employees in its rebrand. An Asked & Answered video series provides a visual platform to share expertise, address industry topics, and give job seekers a view into life at McBee.

Approach

Inform and engage the target audience with short and shareable video insights for McBee’s resource center and YouTube channel.

McBee's YouTube channel

McBee’s YouTube channel