Objective

CEO #WhyIChoseHC tweet

CEO #WhyIChoseHC tweet

Launch a social media engagement campaign related to a key industry conference (Healthcare Financial Management Annual Institute) to increase the firm’s visibility in the hospital market and earn a larger following on social media.

Approach
• Conduct a brand awareness campaign that profiles our target audience as well as our consultants and leaders, from CEOs to clinicians.

• Engage visitors to the booth at the trade show by asking them to share their reason for choosing health care as a career on Twitter with #WhyIChoseHC.

Results
This campaign increased the firm’s follower base by 20%. McBee was recognized by Symplur as a top influencer on the conference hashtag.

#WhyIChoseHC tweet from a nurse consultant

#WhyIChoseHC tweet from a nurse consultant

#WhyIChoseHC tweets

#WhyIChoseHC tweets

#WhyIChoseHC and event landing page

#WhyIChoseHC and event landing page

#WhyIChoseHC on Twitter

Hashtag contributors on Twitter