Objective

  • Position the firm as a thought leader in case management support, a new service offering.
  • Appeal to two different audiences: nurses and financial stakeholders in hospitals.

Approach

    • Feature the firm’s subject matter experts in an educational webinar on the topic during a time of new regulatory updates.
    • Share a brief on the regulatory update, an infographic, case study, and promotions for the event. These materials reach the audience in varying phases of the buying cycle.
    • Work closely with the business development team to promote webinar registrations and attendance.

 

Email promoting case management vacation coverage

Email promoting case management vacation coverage

 

Part II: Email promoting case management vacation coverage

Part II: Email promoting case management vacation coverage

 

Infographic: Why an adequately staffed case management department matters

Educational webinar landing page

Educational webinar landing page