- Position the firm as a thought leader in case management support, a new service offering.
- Appeal to two different audiences: nurses and financial stakeholders in hospitals.
- Feature the firm’s subject matter experts in an educational webinar on the topic during a time of new regulatory updates.
- Share a brief on the regulatory update, an infographic, case study, and promotions for the event. These materials reach the audience in varying phases of the buying cycle.
- Work closely with the business development team to promote webinar registrations and attendance.