#KeysToCompliance full flyer

#KeysToCompliance conference flyer

Objective

Position McBee Associates as a thought leader in hospice coding compliance.

Approach

  • Feature the firm’s subject matter expert in an educational webinar on the topic during a time of new regulatory updates.
  • Develop a campaign and live tweets to promote the online event.
  • Work closely with the business development team to promote registrations and attendance.

See the #KeysToCompliance live tweets.

Results

104 webinar registrants were turned over to business development executives for lead qualification and nurturing. The initial registrant goal was 50.

#KeysToCompliance webinar landing page

#KeysToCompliance webinar landing page

#KeysToCompliance tweets

#KeysToCompliance tweets

HCCA webinar agenda

Webinar objectives